How It Works

Designed around Him

SIR starts with understanding what he is into, his goals, and his lifestyle preferences to create a personalized plan that extends beyond SIR. Whether he’s a history buff, a fitness enthusiast, or has a goal of writing a book, we'll tailor his experience to reflect his unique passions and objectives.

Delivered to His Door

He will experience the excitement of receiving items from SIR delivered right to his doorstep. We are big believers in connecting the digital and physical world and will curate a selection of items designed to stimulate the mind, connect with others, and spark creativity.

Engage & Thrive

He can dive into daily games, contribute content, and attend virtual events tailored to his interests. Personal growth and exploration become addictively fun, keeping him engaged and excited about what each new day brings.

The SIR Experience

Joining SIR isn't just about signing up for a membership – it's about embarking on a fun journey of discovery, growth, and living with purpose. We've crafted an experience that caters to his unique needs and interests, ensuring that every interaction with SIR is meaningful, engaging, and tailored just for him.

  • SIR is designed for men who may be considering retirement in the next few years or who have recently retired. It is less about age and more about changing lift stages, empowering men to make the most of what is next.

  • Our full market launch will be early 2026. Please join our wait list!

  • We're growing our team and we believe it takes a village to make a difference.

    If you'd like to join us as a partner or contribute to changing the lives of men as they age, we'd love to hear from you! Drop us an email at hello@thesirlife.com and let's chat!

✺ Frequently asked questions ✺

  • No. SIR members will receive curated items delivered to their door for fun, hands-on activities like puzzles, arts, or food based on their interests.

    This is a great perk of membership, but we don’t intend to do regular monthly deliveries.

  • SIR helps improve men's health and the well-being of those around them.
    We are not calling this a healthcare product as we find that can take on more of a "sick care" vibe and we don't want that.

  • The short answer is no... not yet! We are starting by focusing on men 55+ but believe if we do this well, we can expand to delivering personalized genre relevant experiences to other demographics.

    Importantly, nothing about our focus on men takes away from the importance of investing in women's health and well-being. This is critically important and a driving force behind our thesis that we need more gender-relevant solutions in healthcare.